About me
jesus garcia
I’m a designer driven by curiosity and empathy—crafting experiences that blend usability, storytelling, and emotion to create meaningful connections.
Combining a foundation in visual design with expertise in interactive systems, I translate complex ideas into clear, responsive, and user-focused digital products.
I live in Davie, Florida 33328. (EST)
what I can do for you
As a Designer and Artist, I bring ideas to life through visual storytelling—crafting purposeful, human-centered experiences that engage and inspire.
1. Product design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Web Page UX Design
2. UX Research
Customer Journey Maps
Usability Testing
Personas
Competitors Analysis
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Design Systems
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. Product design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Web Page UX Design
2. UX Research
Customer Journey Maps
Usability Testing
Personas
Competitors Analysis
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Design Systems
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. Product design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Web Page UX Design
2. UX Research
Customer Journey Maps
Usability Testing
Personas
Competitors Analysis
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Design Systems
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey in Design
From designer to design strategist, my journey has been driven by a passion for crafting purposeful, human-centered digital experiences—where storytelling, structure, and visual clarity come together to create meaningful impact.
Senior Product Designer
UHG
JAN 2025 – PRESENT
Senior Product Designer
UHG
JAN 2025 – PRESENT
Senior Product Designer
UHG
JAN 2025 – PRESENT
Senior Product Designerontractor)
Bank of America
JUL 2024 – DEC 2024
Senior Product Designerontractor)
Bank of America
JUL 2024 – DEC 2024
Senior Product Designerontractor)
Bank of America
JUL 2024 – DEC 2024
Lead UX/UI Designer
SERVICENOW
JUL 2023 – JUL 2024
Lead UX/UI Designer
SERVICENOW
JUL 2023 – JUL 2024
Lead UX/UI Designer
SERVICENOW
JUL 2023 – JUL 2024
Sr. Product Designer
DELOITTE
DEC 2022 – JUL 2023
Sr. Product Designer
DELOITTE
DEC 2022 – JUL 2023
Sr. Product Designer
DELOITTE
DEC 2022 – JUL 2023
Senior Product Designer
US BANK
JAN 2022 – DEC 2022
Senior Product Designer
US BANK
JAN 2022 – DEC 2022
Senior Product Designer
US BANK
JAN 2022 – DEC 2022
UX Director
KEYBANK
JAN 2021 - JAN 2022
UX Director
KEYBANK
JAN 2021 - JAN 2022
UX Director
KEYBANK
JAN 2021 - JAN 2022
Sr UX/UI Architect & Researcher
TBC Corporation
MAY 2018 - JAN 2021
Sr UX/UI Architect & Researcher
TBC Corporation
MAY 2018 - JAN 2021
Sr UX/UI Architect & Researcher
TBC Corporation
MAY 2018 - JAN 2021
Director of User Experience
First Advantage
JUL 2015 - APR 2018
Director of User Experience
First Advantage
JUL 2015 - APR 2018
Director of User Experience
First Advantage
JUL 2015 - APR 2018
Senior UX/UI Designer
McKesson Health Solutions
MAY 2014 - JUL 2015
Senior UX/UI Designer
McKesson Health Solutions
MAY 2014 - JUL 2015
Senior UX/UI Designer
McKesson Health Solutions
MAY 2014 - JUL 2015
User Interaction Designer
Allin Interactive
NOV 2013 - MAY 2014
User Interaction Designer
Allin Interactive
NOV 2013 - MAY 2014
User Interaction Designer
Allin Interactive
NOV 2013 - MAY 2014
Founder & Designer
Successful Design
MAR 2011 - NOV 2013
Founder & Designer
Successful Design
MAR 2011 - NOV 2013
Founder & Designer
Successful Design
MAR 2011 - NOV 2013
more about me
I got a Bachelor’s Degree in Industrial Design in 2007. I started my career as a Graphic Designer at PubliCIMEX while also working as a freelancer. A few months later, I moved to Mexico City, where I started designing in the trade show industry, creating custom stands or booths for different brands in trade-shows.
In 2009, I moved to the U.S. and started my first design company, Successful Design Inc. During those years, I worked as a contractor doing 3D modeling, rendering, interior design, and website design for both small businesses and larger corporations. That period helped me build a strong foundation in visual design, spatial thinking, and client collaboration.
Around this time, my curiosity for UX and UI design really started to grow. I took several UX courses on Lynda.com (now LinkedIn Learning), where I learned UX principles, heuristics, and the basics of UX research and psychology. Many of these concepts felt familiar, as they were closely connected to what I had studied in Industrial Design, so it was natural for me to connect and deepen that knowledge.
From December 2017 to December 2018, I decided to take my professional growth to the next level. I knew I had more to learn, so I committed to investing in myself more seriously. During that year, I completed three intensive UX courses with the Nielsen Norman Group — in Las Vegas (December 2017), Amsterdam (June 2018), and New York City (October 2018). This journey helped me close key UX knowledge gaps, stay current with best practices, and significantly elevate the quality of the experiences I design as a Product Designer.

UX Master Certified
This UX Certification (UXC# 1020945) was achieved on 29 October 2018.
bachelor's degree
Computer Animation
NovaWorks Agency
Not Graduated
Full Sail University
NovaWorks Agency
Orlando FL | 2010-2012
bachelor's degree
Industrial Design
NovaWorks Agency
Graduated
ISDI (Superior Institute of Design)
NovaWorks Agency
Havana, Cuba | 2002 - 2007
In parallel with my career in UX and Product Design, I’ve kept another passion very much alive: painting. Over the years, I’ve continued to develop my work as an artist, while building a family, traveling to different parts of the world.
Along this journey, I’ve also had the opportunity to work as a Contractor with leading companies such as Bank of America, US Bank, KeyBank, Indeed, Tupperware, Deloitte, ServiceNow, NTT Data, TBC Corporation, First Advantage, Centene Corporation, Frontdoor, McKesson, Cox Automotive, NAPA Auto Parts, TradeStation, The Tour Guy and HGV.
Today, I bring all of these experiences — industrial design, visual design, UX, Art, and a multicultural life between Cuba, Mexico, and the U.S. — into every product and experience I help create.









Design with Strategy and Creativity
From concept to execution, I design with both vision and precision—balancing business strategy with human-centered creativity. My process unites research, design systems, and storytelling to craft solutions that simplify complexity and elevate digital experiences.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.

02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.

03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.


Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
jesus garcia
I’m a designer driven by curiosity and empathy—crafting experiences that blend usability, storytelling, and emotion to create meaningful connections.
Combining a foundation in visual design with expertise in interactive systems, I translate complex ideas into clear, responsive, and user-focused digital products.
I live in Davie, Florida 33328. (EST)
what I can do for you
As a Designer and Artist, I bring ideas to life through visual storytelling—crafting purposeful, human-centered experiences that engage and inspire.
1. Product design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Web Page UX Design
2. UX Research
Customer Journey Maps
Usability Testing
Personas
Competitors Analysis
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Design Systems
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. Product design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Web Page UX Design
2. UX Research
Customer Journey Maps
Usability Testing
Personas
Competitors Analysis
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Design Systems
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. Product design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Web Page UX Design
2. UX Research
Customer Journey Maps
Usability Testing
Personas
Competitors Analysis
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Design Systems
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey in Design
From designer to design strategist, my journey has been driven by a passion for crafting purposeful, human-centered digital experiences—where storytelling, structure, and visual clarity come together to create meaningful impact.
Senior Product Designer
UHG
JAN 2025 – PRESENT
Senior Product Designer
UHG
JAN 2025 – PRESENT
Senior Product Designer
UHG
JAN 2025 – PRESENT
Senior Product Designerontractor)
Bank of America
JUL 2024 – DEC 2024
Senior Product Designerontractor)
Bank of America
JUL 2024 – DEC 2024
Senior Product Designerontractor)
Bank of America
JUL 2024 – DEC 2024
Lead UX/UI Designer
SERVICENOW
JUL 2023 – JUL 2024
Lead UX/UI Designer
SERVICENOW
JUL 2023 – JUL 2024
Lead UX/UI Designer
SERVICENOW
JUL 2023 – JUL 2024
Sr. Product Designer
DELOITTE
DEC 2022 – JUL 2023
Sr. Product Designer
DELOITTE
DEC 2022 – JUL 2023
Sr. Product Designer
DELOITTE
DEC 2022 – JUL 2023
Senior Product Designer
US BANK
JAN 2022 – DEC 2022
Senior Product Designer
US BANK
JAN 2022 – DEC 2022
Senior Product Designer
US BANK
JAN 2022 – DEC 2022
UX Director
KEYBANK
JAN 2021 - JAN 2022
UX Director
KEYBANK
JAN 2021 - JAN 2022
UX Director
KEYBANK
JAN 2021 - JAN 2022
Sr UX/UI Architect & Researcher
TBC Corporation
MAY 2018 - JAN 2021
Sr UX/UI Architect & Researcher
TBC Corporation
MAY 2018 - JAN 2021
Sr UX/UI Architect & Researcher
TBC Corporation
MAY 2018 - JAN 2021
Director of User Experience
First Advantage
JUL 2015 - APR 2018
Director of User Experience
First Advantage
JUL 2015 - APR 2018
Director of User Experience
First Advantage
JUL 2015 - APR 2018
Senior UX/UI Designer
McKesson Health Solutions
MAY 2014 - JUL 2015
Senior UX/UI Designer
McKesson Health Solutions
MAY 2014 - JUL 2015
Senior UX/UI Designer
McKesson Health Solutions
MAY 2014 - JUL 2015
User Interaction Designer
Allin Interactive
NOV 2013 - MAY 2014
User Interaction Designer
Allin Interactive
NOV 2013 - MAY 2014
User Interaction Designer
Allin Interactive
NOV 2013 - MAY 2014
Founder & Designer
Successful Design
MAR 2011 - NOV 2013
Founder & Designer
Successful Design
MAR 2011 - NOV 2013
Founder & Designer
Successful Design
MAR 2011 - NOV 2013
more about me
I got a Bachelor’s Degree in Industrial Design in 2007. I started my career as a Graphic Designer at PubliCIMEX while also working as a freelancer. A few months later, I moved to Mexico City, where I started designing in the trade show industry, creating custom stands or booths for different brands in trade-shows.
In 2009, I moved to the U.S. and started my first design company, Successful Design Inc. During those years, I worked as a contractor doing 3D modeling, rendering, interior design, and website design for both small businesses and larger corporations. That period helped me build a strong foundation in visual design, spatial thinking, and client collaboration.
Around this time, my curiosity for UX and UI design really started to grow. I took several UX courses on Lynda.com (now LinkedIn Learning), where I learned UX principles, heuristics, and the basics of UX research and psychology. Many of these concepts felt familiar, as they were closely connected to what I had studied in Industrial Design, so it was natural for me to connect and deepen that knowledge.
From December 2017 to December 2018, I decided to take my professional growth to the next level. I knew I had more to learn, so I committed to investing in myself more seriously. During that year, I completed three intensive UX courses with the Nielsen Norman Group — in Las Vegas (December 2017), Amsterdam (June 2018), and New York City (October 2018). This journey helped me close key UX knowledge gaps, stay current with best practices, and significantly elevate the quality of the experiences I design as a Product Designer.

UX Master Certified
This UX Certification (UXC# 1020945) was achieved on 29 October 2018.
bachelor's degree
Computer Animation
NovaWorks Agency
Not Graduated
Full Sail University
NovaWorks Agency
Orlando FL | 2010-2012
bachelor's degree
Industrial Design
NovaWorks Agency
Graduated
ISDI (Superior Institute of Design)
NovaWorks Agency
Havana, Cuba | 2002 - 2007
In parallel with my career in UX and Product Design, I’ve kept another passion very much alive: painting. Over the years, I’ve continued to develop my work as an artist, while building a family, traveling to different parts of the world.
Along this journey, I’ve also had the opportunity to work as a Contractor with leading companies such as Bank of America, US Bank, KeyBank, Indeed, Tupperware, Deloitte, ServiceNow, NTT Data, TBC Corporation, First Advantage, Centene Corporation, Frontdoor, McKesson, Cox Automotive, NAPA Auto Parts, TradeStation, The Tour Guy and HGV.
Today, I bring all of these experiences — industrial design, visual design, UX, Art, and a multicultural life between Cuba, Mexico, and the U.S. — into every product and experience I help create.









Design with Strategy and Creativity
From concept to execution, I design with both vision and precision—balancing business strategy with human-centered creativity. My process unites research, design systems, and storytelling to craft solutions that simplify complexity and elevate digital experiences.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.

02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.

03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.


Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
jesus garcia
I’m a designer driven by curiosity and empathy—crafting experiences that blend usability, storytelling, and emotion to create meaningful connections.
Combining a foundation in visual design with expertise in interactive systems, I translate complex ideas into clear, responsive, and user-focused digital products.
I live in Davie, Florida 33328. (EST)
what I can do for you
As a Designer and Artist, I bring ideas to life through visual storytelling—crafting purposeful, human-centered experiences that engage and inspire.
1. Product design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Web Page UX Design
2. UX Research
Customer Journey Maps
Usability Testing
Personas
Competitors Analysis
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Design Systems
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. Product design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Web Page UX Design
2. UX Research
Customer Journey Maps
Usability Testing
Personas
Competitors Analysis
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Design Systems
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. Product design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Web Page UX Design
2. UX Research
Customer Journey Maps
Usability Testing
Personas
Competitors Analysis
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Design Systems
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey in Design
From designer to design strategist, my journey has been driven by a passion for crafting purposeful, human-centered digital experiences—where storytelling, structure, and visual clarity come together to create meaningful impact.
Senior Product Designer
UHG
JAN 2025 – PRESENT
Senior Product Designer
UHG
JAN 2025 – PRESENT
Senior Product Designer
UHG
JAN 2025 – PRESENT
Senior Product Designerontractor)
Bank of America
JUL 2024 – DEC 2024
Senior Product Designerontractor)
Bank of America
JUL 2024 – DEC 2024
Senior Product Designerontractor)
Bank of America
JUL 2024 – DEC 2024
Lead UX/UI Designer
SERVICENOW
JUL 2023 – JUL 2024
Lead UX/UI Designer
SERVICENOW
JUL 2023 – JUL 2024
Lead UX/UI Designer
SERVICENOW
JUL 2023 – JUL 2024
Sr. Product Designer
DELOITTE
DEC 2022 – JUL 2023
Sr. Product Designer
DELOITTE
DEC 2022 – JUL 2023
Sr. Product Designer
DELOITTE
DEC 2022 – JUL 2023
Senior Product Designer
US BANK
JAN 2022 – DEC 2022
Senior Product Designer
US BANK
JAN 2022 – DEC 2022
Senior Product Designer
US BANK
JAN 2022 – DEC 2022
UX Director
KEYBANK
JAN 2021 - JAN 2022
UX Director
KEYBANK
JAN 2021 - JAN 2022
UX Director
KEYBANK
JAN 2021 - JAN 2022
Sr UX/UI Architect & Researcher
TBC Corporation
MAY 2018 - JAN 2021
Sr UX/UI Architect & Researcher
TBC Corporation
MAY 2018 - JAN 2021
Sr UX/UI Architect & Researcher
TBC Corporation
MAY 2018 - JAN 2021
Director of User Experience
First Advantage
JUL 2015 - APR 2018
Director of User Experience
First Advantage
JUL 2015 - APR 2018
Director of User Experience
First Advantage
JUL 2015 - APR 2018
Senior UX/UI Designer
McKesson Health Solutions
MAY 2014 - JUL 2015
Senior UX/UI Designer
McKesson Health Solutions
MAY 2014 - JUL 2015
Senior UX/UI Designer
McKesson Health Solutions
MAY 2014 - JUL 2015
User Interaction Designer
Allin Interactive
NOV 2013 - MAY 2014
User Interaction Designer
Allin Interactive
NOV 2013 - MAY 2014
User Interaction Designer
Allin Interactive
NOV 2013 - MAY 2014
Founder & Designer
Successful Design
MAR 2011 - NOV 2013
Founder & Designer
Successful Design
MAR 2011 - NOV 2013
Founder & Designer
Successful Design
MAR 2011 - NOV 2013
more about me
I got a Bachelor’s Degree in Industrial Design in 2007. I started my career as a Graphic Designer at PubliCIMEX while also working as a freelancer. A few months later, I moved to Mexico City, where I started designing in the trade show industry, creating custom stands or booths for different brands in trade-shows.
In 2009, I moved to the U.S. and started my first design company, Successful Design Inc. During those years, I worked as a contractor doing 3D modeling, rendering, interior design, and website design for both small businesses and larger corporations. That period helped me build a strong foundation in visual design, spatial thinking, and client collaboration.
Around this time, my curiosity for UX and UI design really started to grow. I took several UX courses on Lynda.com (now LinkedIn Learning), where I learned UX principles, heuristics, and the basics of UX research and psychology. Many of these concepts felt familiar, as they were closely connected to what I had studied in Industrial Design, so it was natural for me to connect and deepen that knowledge.
From December 2017 to December 2018, I decided to take my professional growth to the next level. I knew I had more to learn, so I committed to investing in myself more seriously. During that year, I completed three intensive UX courses with the Nielsen Norman Group — in Las Vegas (December 2017), Amsterdam (June 2018), and New York City (October 2018). This journey helped me close key UX knowledge gaps, stay current with best practices, and significantly elevate the quality of the experiences I design as a Product Designer.

UX Master Certified
This UX Certification (UXC# 1020945) was achieved on 29 October 2018.
bachelor's degree
Computer Animation
NovaWorks Agency
Not Graduated
Full Sail University
NovaWorks Agency
Orlando FL | 2010-2012
bachelor's degree
Industrial Design
NovaWorks Agency
Graduated
ISDI (Superior Institute of Design)
NovaWorks Agency
Havana, Cuba | 2002 - 2007
In parallel with my career in UX and Product Design, I’ve kept another passion very much alive: painting. Over the years, I’ve continued to develop my work as an artist, while building a family, traveling to different parts of the world.
Along this journey, I’ve also had the opportunity to work as a Contractor with leading companies such as Bank of America, US Bank, KeyBank, Indeed, Tupperware, Deloitte, ServiceNow, NTT Data, TBC Corporation, First Advantage, Centene Corporation, Frontdoor, McKesson, Cox Automotive, NAPA Auto Parts, TradeStation, The Tour Guy and HGV.
Today, I bring all of these experiences — industrial design, visual design, UX, Art, and a multicultural life between Cuba, Mexico, and the U.S. — into every product and experience I help create.









Design with Strategy and Creativity
From concept to execution, I design with both vision and precision—balancing business strategy with human-centered creativity. My process unites research, design systems, and storytelling to craft solutions that simplify complexity and elevate digital experiences.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.

02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.

03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.


Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.